London Yacht Show announces first wave of exhibiting brands

Tuesday 5 February (London, UK) - In the two weeks since the event was relaunched as London Yacht Show, Sunseeker, Princess and Fairline have joined more than 10 brands that have signed up to exhibit their boats & yachts including: Azimut; Bayliner; Bavaria Power & Sail; Chris Craft Boats; Discovery Yachts; Greenline; Hallberg Rassy; Malibu Boats; Sunsail Yacht Ownership and Sealine.

Addressing media at a press conference in London, Andrew Williams, President, Maritime, Informa Markets, said: “The decision to completely relaunch this event was not taken lightly so to get the immediate support of such significant brands is a true reflection of the confidence the industry has that London Yacht Show will be an important platform in the international boat show calendar.”

The relaunched show replaces London On Water Boat Show, which was acquired by Informa in late 2018, and will be organised by Informa Markets with partners, British Marine and St. Katharine Docks.

“This will be a significantly different show to previous years,” added Williams. “and follows on from extensive research to ensure we are delivering the right audience to the exhibitors while providing a great on-water experience for visitors.”

Quick to pledge his commitment to the event, Chris Head, Group Sales Director, Sunseeker London, said: “I can announce that we will be bringing 3 Sunseekers to the event…and will have more to announce shortly!”

The decision to rebrand and evolve London Yacht Show into a world class luxury event in the heart of the capital has also been welcomed by Colin Capewell, Managing Director of Princess Motor Yacht Sales, who said: “To be able to showcase our boats in this iconic setting, on-water, is a great platform for us to reach our customer base.  We look forward to supporting this event and seeing the new audience that is delivered.”

Keeping the venue as the historic St. Katharine Docks, London Yacht Show will host two floating villages with full size event marquees including a Platinum Pavilion, featuring luxury yachting and lifestyle products and a Monument Marquee, featuring boating accessories and toys.

Luxury cars, bikes, trailer boats will be on display at the Docks’ Marble Quay.  VIP Elite guests will enjoy a preview day on the Wednesday and VIP ticket holders will be able to enjoy the floating champagne bar, VIP Lounge and Concierge service.

Paul Tetlow, Marina General Manager at St. Katharine Docks, said: “We are delighted to host the show at St. Katharine Docks. The Show allows us the opportunity to showcase what St. Katharine Docks offers to a very relevant and international boating market including boat owners, suppliers and marine industry professionals. We’re pleased to be working with Informa and British Marine and are confident that visitors and exhibitors to the show will have great success too.”

Speaking for British Marine, Lesley Robinson, CEO, British Marine, said: “Our alliance with Informa hopes to deepen the show’s ties to the marine industry and enable key partners, from yacht builders and brokers to luxury goods manufacturers, to participate in shaping the development and growth of London Yacht Show in the future.”

The Yacht show market is not new to the Informa business which has a portfolio of world class maritime events including the prestigious Monaco Yacht Show in Europe as well as the Fort Lauderdale International Boat Show and Miami Yacht Show.

As part of its relaunch, London Yacht Show, will open on the Wednesday for an exclusive VIP Elite function and press afternoon which will give guests the opportunity to preview the over 60 yachts and boats on display.

Speaking for Fairline Yachts, Miles Moorhouse, Head of Marketing, said: “When we first met the Informa team, we made it clear that our requirements were for the show to attract new visitors and offer them a luxurious environment in which to interact with a broad range of high end brands. We are delighted that we were listened to and are sure that this is going to be a winner!”

Tickets will be available for visitors to purchase in mid-February through the website:

The London Yacht Show will open: Wednesday 8th: 2pm – 9pm (VIP Elite & Press Only) – this is the pre-show viewing for VIP Elite pass holders only.

Visitors can purchase tickets to attend: Thursday 9th: 11am – 8pm; Friday 10th: 11am – 8pm; Saturday 11th: 10am – 6pm and Sunday 12th: 10am – 5pm.


For further information, contact: Emma Howell, Head of Marketing, London Yacht Show. Tel: 01206 201552 and email: [email protected].

About Informa
Informa Markets, the global exhibitions division of Informa PLC, enables communities across the globe to engage, experience and do business by providing them with powerful platforms to connect across key regions and market verticals. Industry insight, coupled with an innovative and customer first approach, provides Informa Exhibitions’ customers and partners with the opportunity to create business advantage and access markets, both digitally and face-to-face, 365 days of the year. For more information, visit

About British Marine
British Marine is the trade association for the leisure, superyacht and small commercial marine industry. Its 1,500+ members come from a broad range of businesses including boat builders, chandlers, brokers, marinas, passenger boats and engines. British Marine also organises The Southampton Boat Show which attracts c.100,000 visitors annually. For more information, see 

About St. Katharine Docks
Iconic St Katharine Docks is Central London’s only marina and has evolved into a thriving waterside community featuring modern and unusual office space, luxury homes and quayside dining and shopping. A stone’s throw from the Tower of London, the site has a fascinating history and recently celebrated its 190th anniversary. Opening in 1828, the Thomas Telford-designed dock was once one of the busiest ports in the UK, renowned for handling luxury goods, sugar, rum, spices, perfumes, wines and tea. Today, St Katharine Docks is home to a range of leading companies and brands including WeWork, Sectorlight, Dokke, Emilia’s Pasta, Bravas Tapas and artisan coffee shop White Mulberries. Every Friday, the Docks hosts the popular KERB St Kats Food Market, serving some of the capital’s best street food.

Follow all the latest news from St Katharine Docks on Facebook: and Twitter: @stkats